Mint Marketing: Good or Bad?
February 26, 2014
News last week that the U.S. Mint is offering a free tote bag to customers who spend over $75 on its products has elicited some rude comments online.
The best of these has roots in all collectors’ worries about security. Collectors do not want to use something that will target them for the next home invasion.
In addition to perhaps not being the best idea as a premium offer, the present program is a further indication that the Mint is wading ever deeper into conventional marketing.
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