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Mint Marketing: Good or Bad?
February 26, 2014

News last week that the U.S. Mint is offering a free tote bag to customers who spend over $75 on its products has elicited some rude comments online.

The best of these has roots in all collectors’ worries about security. Collectors do not want to use something that will target them for the next home invasion.

In addition to perhaps not being the best idea as a premium offer, the present program is a further indication that the Mint is wading ever deeper into conventional marketing.

Full Story

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About the Author
David C. Harper has been a coin collector since 1963. He joined the Krause Publications editorial staff in 1978 and is currently editor of Numismatic News and World Coin News. He also edits two books annually, North American Coins & Prices and Coin Digest. He is the author of the Class of '63 column that runs each week in Numismatic News. His first bylined numismatic article appeared in the June 1971 issue of Coins Magazine and his various Krause Publications assignments included a stint as editor of the magazine 1980-1983. Harper received a bachelor of science degree from the University of Wisconsin-Oshkosh in 1977. He had a double major of journalism and economics.

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