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Ads are good as gold
June 16, 2014

It pays to advertise. Newspapers have been saying that for as long as I have been alive.

Numismatic News has emphasized this message for my entire career. At first blush, the message looks self-serving. I want ads in my hobby paper, so naturally I encourage advertisements.

A recent email shows it is more than just self-serving. Advertising is absolutely necessary.

On Friday a new poll question went up online at

“Would you go to the ANA convention just to buy the new gold Kennedy half dollar?” It asks.

One of the written responses sent to me by email helps me make my point about ads.

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Recent Comments
On June 20, 2014 Linda said
Advertising is absolutely necessary, I also think that with the current development needs as well as access to consumers is indispensable.

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About the Author
David C. Harper has been a coin collector since 1963. He joined the Krause Publications editorial staff in 1978 and is currently editor of Numismatic News and World Coin News. He also edits two books annually, North American Coins & Prices and Coin Digest. He is the author of the Class of '63 column that runs each week in Numismatic News. His first bylined numismatic article appeared in the June 1971 issue of Coins Magazine and his various Krause Publications assignments included a stint as editor of the magazine 1980-1983. Harper received a bachelor of science degree from the University of Wisconsin-Oshkosh in 1977. He had a double major of journalism and economics.

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