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eBay, ANA, PNG Sued in Antitrust Claims
ebayBy David L. Ganz, Numismatic News
October 23, 2008
ebay

Online Internet auction firm eBay, the American Numismatic Association, the Professional Numismatists Guild, and the ANA president's coin firm have been hit with a lawsuit in federal court alleging anti-competitive conduct.

There are four plaintiffs: Universal Grading Service of New Jersey; John Callandrello, a UGS shareholder; Joseph Komito, a New Jersey coin dealer; and Vadim Kirichenko, a New York coin dealer.

They claim damages in excess of $75,000, exclusive of costs, interest and attorney's fees and permanent injunctive relief.

Basis for the claim is an allegation of conduct "constituting violation of antitrust policies, as well as violation of anticompetitive conduct.

There is also a claim for "civil conspiracy and trade libel" pursuant to New York common law. Under the rules of defamation, truth is an affirmative defense to trade libel, if the action complained of actually took place.

The summons and complaint was filed in late August in the United States District Court for the Eastern District of New York, headquartered in Brooklyn, where the Hon. Charles Sifton presides. An initial conference has been scheduled for Jan. 19, 2009, at 10:30 a.m. before the Judge Robert M. Levy.

Plaintiffs claim a "conspiracy between [Barry Suppler & CO., LLC], ANA, PNG and eBay to obstruct the ability of the smaller coin grading services to participate in the coin marketplace on eBay."

The basis of the claim: In 2001, eBay "formed a group that became known as the 'Internet rules committee' made up of coin industry insiders, including Barry Stuppler, in his capacity as then ANA governor and chairman of the ANA Consumer Protection Committee (the precursor to the "Coins Community Watch Group"), Doug Winter, a PNG dealer, and R. Steven Ivy," of Heritage.

Through the effort of this group and others, plaintiffs charge, PNG, in conjunction with the Industry Council for Tangible Assets ("ICTA") and spearheaded by Stuppler, commissioned a survey of rare coin authentication and grading services, which it is claimed gave rise to false and damaging results because of insufficient data.

"Small grading companies like UGS were never referenced in 2006 Grading Service Survey," it is claimed. Thus, coupled with an eBay policy permitting "only coins that have been graded by five grading services (NGC, NCS, PCGS, ICG and ANACS, ) to be listed for sale on eBay as "certified" coins," they claim these actions are anti-competitive and illegal.

The policies, plaintiffs hope to prove, are "destroying the competitive free market by prohibiting consumers and dealers from purchasing or dealing in certified coins graded from any coin grading service except for the ones listed in eBay's policy."

Attorneys for the companies that claim to be besmirched brought it as a class action suit on behalf of themselves and all others similarly situated who comprise the ... "class." That includes "all companies and individuals who provide coin grading services on the market for coin auctions to the public at large and who have not been certified by eBay as 'the authorized grading company" pursuant to eBay's Counterfeit Currency and Stamps policy and who are interested in pursuing this lawsuit.' The class period is from January 2004 to the present.

It is also claimed that "eBay's policy enacted on Sept. 17, 2007 ... is per se unlawful because it limits the flow of goods in commerce."

There will be procedural wangling as to whether the ANA has a sufficient New York presence to be sued here. Presumably, as a national organization which held conventions in New York City in 1997, 1976, 1939 and earlier; had officers who resided or were present and conducted official ANA business in New York over extended periods of time, that may be hard to defeat.

PNG procedurally faces a better set of facts, as does Suppler. EBay will be interesting to watch since their presence is everywhere there is the Internet, but the law is more nuanced. ICTA, though named as a part of all this, was not sued.

For now, the case is in a legal hiatus while plaintiffs try an serve the defendants with legal process. Once that's done, there may be requests for summary relief before an answer is even filed, or the case may proceed with a different track which will be interesting to watch as it plays out. The step after that is the 2009 conference.





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Comments
On October 25, 2008 Joe McMenamin said
On 10/20/008, I listed three U.S. coins, Franklin half dollars for auction on Ebay, and described them as brilliant uncirculated, with each having a grade of MS 64, which is from the Sheldon 1 to 70 grade scale, which is 1 lowest to 70 highest.

The coins were confirmed and listed by Ebay.  Two days later the three coin listings were removed from auction by Ebay and I received email notifying me that my use of ther numeric grade, MS 64, was prohibited by Ebay as a result of the Ebay policy which limits the use of the Sheldon scale to the exclusive use of five (5) services that use the Sheldon scale and apply Sheldon grades to the coins that are submitted, with payment for the grading of the coin, to the respective five grading services.

This means that only coins submitted, with fee payment, to the five listed services can be listed for auction on Ebay and be adequately and reasonably, and most importantly, accurately described to potential bidders.

There are more than five (5) grading services that provide the same services as the five (5) listed by Ebay.

The Sheldon scale has been used by the numismatic community for many years;  in fact predating the existence of any existing grading services.

I believe I have been denied the ability to fairly present my items for sale on Ebay auctions.
On October 25, 2008 MYSILVER4U.COM said
I find this so true, ICG is in Canada and is older than, NGC,and they have no coin there anymore, And whats worse is SGS, Albion sell there graded coins, and the put a PF 70 & MS 70 on allthere new eagles, and the President coins
This company is realy a bad (SGS) for there grading spec, I got a proof 2007 eagle with SGS grade PF70, and had finger print on the obverese, & reverse, I am with you can I join the suit
On October 25, 2008 mketcher said
This seems like a nuisance lawsuit.  We live in a free country and ebay and the grading services are private companies.  They're free to make their own rules and enter into whatever agreements they wish.  It's ludicrous to call this "anti-competitive."  There are plenty of places besides ebay to buy and sell coins, including other online auctions, offline auctions, coin shows, coin dealers, local coin clubs, coin magazines and online classifieds such as Craigslist.  If people are dissatisfied with ebay's policies, then they can go elsewhere.  If enough people decide to go elsewhere, then ebay will be forced by the market to change its policies -- or continue to lose business.  To me, this lawsuit looks like an attempt by one competitor in the coin grading business to use the courts to shake down its larger rivals, and to gain an advantage by doing that, rather than competing through the marketplace.
On October 25, 2008 fyrzout said
I believe ebay should be able to make its own policies with regard to grading companies allowing the use of the term "certified" and selecting who can ans can't display an "MS" grade in their listings. I've been a "victim" as a seller of having an item removed for a "misleading" title (it had "MS" in it) with regards to grading.  In spite of this, I believe ebay is only trying to set a standard by which consumers can trust that they are not being ripped off.  By limiting the grading services to the five they chose, they enhance the buying experience of consumers who are looking for such coins.  I understand you have to pay to get coins graded and slabbed, and I'm sure the approved grading companies make more money because of this.  If you poke around on ebay, you can find literally hundreds of examples of "non" grading companies' "slabbed" coins with tremendously overgraded coins in them.  As a matter of fact, I saw some time ago where you could buy supplies to "slab" your own coins at home!  

If you allow "open season" on selling "certified" coins on ebay, then you must allow BBCGS ("Billy-Bob's Coin Grading Service") to appear "certified" beside PCGS, NGC and the others.  Which would make an utter travesty of the term "certified" on ebay.  

There is a lot about ebay's policies that I do not agree with.  On this item, I think they're doing the right thing.

Besides, if UGS wants to be an ebay "approved" company, why not petition them?  
On October 25, 2008 Frank Provasek said
The quality of the product really doesn't matter to the antitrust regulators, as the free market handles the fate of products of substandard quality. No one would argue that a BMW is not better quality than a KIA, but an association of high end car dealers acts illegally when they attempt to restrict competitors from doing business, even if they claim to be "protecting" people from "poor quality" products. Of course, protecting their own high end market is really their objective.

Fact is, the Greysheet amd Bluesheet ALREADY list SEGS, PCI, NCI slabs, appropriately discounted. Of course ANACS and NGC and PCGS also all sell for DIFFERENT prices. The ONLY problem on eBay was sellers of slabbed coins using the PCGS price guide for non PCGS coins. Even then, the market got it right, even if a no-name slab was promoted as L@@K! $35,000!!! It still brought what it was worth...maybe $35 or $350. That's a matter of seller misrepresntation, which of course, should be prohibited.

Since Ebay is "just a venue" they can prohibit sales of certain classes of merchandise...guns, for example. But they cannot tell sellers and willing buyers what brand names of items are or are not acceptable.

Ebay, the ANA, and Stuppler are not law enforcement or government agencies, so they have no legal power to restrict sales between sellers and buyers UNLESS the law is being broken. There is no LAW against starting a grading service and grading to your own in-house standards...as that is what PCGS and NGC do!

These botched eBay policies make it easier to sell a counterfeit coin from China than a coin graded by Larry Briggs' respected SEGS grading service. A Chinese crook can say about his FAKE coin "I grade this VF20" and it's permitted. If you list a GENUINE coin and mention, even in the TEXT, that "Larry Briggs' SEGS graded this VF20" ebay will remove the listing and tell you that you violated the counterfeit policy!
On October 27, 2008 joe mc menamin said
The point of my comment on 10/25/08 is that I was refused the right to use the Sheldon scale (public domain) numeric description for coins that I listed for auction.  The MS 64 description is recognized by coin collectors as an above average strike with less contact marks, friction rubs, etc.   

The Sheldon scale. though available for many years, was made widely popular when coin marketing was introduced in hope that attributed grading steps between Unc, BU, Ch BU, Gem and PQ Gem.   Investors recognized the profit angle and bought into collecting for quick turnover of profits.  

Widely known is the practice of 'cracking' open slabbed coins and resubmitting of getting, and many times actually receiving a higher grade on the same coin.   No knowledge of numismatics is required.
On October 27, 2008 PB4 said
I would love to sue Ebay over their photo policy for coins in general.  As per the California fair trade policy, ebay requires photo's for all coin auctions but does not require photos for all "other types" of auctions!  (in any category)

Example:  I listed a PCGS 1954-S MS-65 FS Jefferson, gave the cert # and offered a 7-day return.  Ebay canceled the auction (also had other rare dates listed for auction that was also canceled).  I have sold (2) PCGS 1954-S FS Jefferson nickels the same way prior without contest.  Out of 1,500 feedback, I only have 1 negative.  

Go figure....
On April 20, 2009 keeper1 said
Some of the results PB4 may be generated from the ability of any ebay member to push a button and "report" any listing.... objectionable.

The Sheldon scale was adopted by the ANA.  It does not belong to any one entity.  It is an industry standard.

Something to add? Notice an error? Comment on this article.
 



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